About Us

Owner and winemaker Steve Heller

Our Story

HLR  Cellars is a small boutique winery located in Eastern Sonoma County,  established in 2012 by Steve and Joan Heller. Our goal is to produce  estate grown and bottled wines that are delightful expressions of the  vineyard’s outstanding mountain location.


Our Land

Sitting at 1300 feet of altitude, the vineyard is part of the Fountaingrove District AVA (new March 2015) and about a mile from Napa Valley’s famed Diamond  Mountain appellation. This terroir coupled with the cool Pacific evening  breezes provides ideal growing conditions for our Bordeaux varietals.


Our Wines

Our estate grown and bottled wines are Cabernet Sauvignon, Merlot, Malbec, and two proprietary blends: Hella•licious and Hella•Nora 

H•L•R Tasting Notes


2016 Cabernet Sauvignon

The 2016 H.L.R. Cabernet Sauvignon is a deep and dense wine. On the nose, currents, blackberries, plums, kirsch, vanilla, chocolate, and a menthol note, mint. It's complex, there's a lot to think about. It's mouth-filling with plum, black cherry, vanilla flavors and a slight touch of mint in the background. Scott Nelson 4/10/19

2016 Merlot

The 2016 Merlot has lovely garnet color with notes of bright cherry on the nose.It is already accessible with a mouth filling mid-palate and a luxurious finish of smooth, silky tannins. Layers wild blackberries, barrel spice and butter scotch. Steve Heller 4/17/19

2016 Malbec

The 2016 is a lovely, approachable wine with a nose of ripe cherry and cola.  The mid-palate reveals notes of licorice and plum.  The Malbec has a stunning, complex finish with flavors of mixed black fruits, barrel spice and supple tannins.  Steve Heller 2/28/19

2016 Hella•licious

The 2016 Hella•licious is a blend of our estate blend of Cabernet Sauvignon, Merlot and Petit Verdot. On the nose, one experiences the aromas of cola, cedar and licorice.  Slow to open, the wine reveals flavors of ripe blackberry followed by prickly tannins. The finish is long with notes of vanilla and mocha.  Steve Heller 4/17/19

2016 Hella•Nora

The 2016 Hella-Nora is a blend of our estate grown Malbec, Cabernet Sauvignon, and Petit Verdot. You'll find purple and red fruits, plums and cherries. The fruit is pure, ripe, fleshy, and tangy, think of cherry juice from Door County, WI. It's extremely food friendly, enjoy with beef, lamb, pork, grilled sausages, and grilled veggies. This vintage of Hella-Nora is wonderfully approachable and easy to enjoy today. Scott Nelson 4/10/19

2019 Hella•Rosa

Our 2019 Rosé continues to be crafted from a blend of  66% Malbec, 25% Merlot and 9% Cabernet Sauvignon.  This blend  provides a touch of structure and a color of peachy watermelon.  Vinified to dryness, the wine exhibits hints of red raspberry and crisp acidity.  This is a wine for summer quaffing best served well chilled.  Seve Heller 5/14/2020

H•L•R Wines for purchase


Vintages available: 2016, 2017

Price: $55.00 per bottle

2017 Reserve Cabernet Sauvignon

Price: $75.00 per bottle


Vintages available:  2014, 2015, 2016, 2017

Price: $39.00 per bottle


Vintages available: 2014, 2016

Price: $45.00 per bottle


Vintages available: 2014, 2015, 2016

Price: $39.00 per bottle

Link to 2016 tech sheet


Vintages available: 2014, 2015, 2016

Price: $39.00 per bottle


Vintage available: 2019

Price: $24.00 per bottle

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Contact Us

H•L•R Cellars

5136 Sharp Rd, Calistoga, California 94515


Sales Office Hours

By appointment.

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